Nathaniel Ru’s Impact on Sweetgreen Performance



Nathaniel Ru is a co-founder of Sweetgreen. The company is a chain of restaurants that deals with seasonal foods. It was founded in the year 2007 after the three founders graduated from college. They identified a need to have a joint that serves a good salad that was appealing to everyone. There was no such a joint in their location, and they decided to start one. They had no enough capital to launch the salad joint, and they had to raise the money from their family and friends. Finally, they got the money raised from 40 people. Today Sweetgreen is one of the sexiest startups in United State.




One of the factors that have contributed to the growth of the Sweetgreen is the preparation of beautiful and delicious meals for their customers. Most of the restaurants make foods that are inorganic and unattractive. Sweetgreen concentrates of fresh salads. In fact, the company has collaborated with some farmers to get their produce directly. By just looking at the plate when served, you can tell that the food is delicious.


Sweetgreen’s servings have attracted a huge number of customers to the restaurant. Essentially, it has also made more people like salads. It has grown to become one of the biggest restaurant chains in the country. It has about 50 outlets and over 1700 employees. The company founders, Nathaniel Ru, Nicholas Jammet, and Jonathan Neman are still working on the expansion of the business to serve more customers across the country.


About Nathaniel Ru


Nathaniel Ru is the CEO and a Co-founder of Sweetgreen. He attended Georgetown University’s McDonough School of Business where he graduated with a BS in Finance. He served as the Chief Executive Officer since the foundation of the company. He has helped to propel the growth and expansion of the enterprise.




Nathaniel leadership has helped Sweetgreen to receive some press accolades. These Accolades come from reputable institutions, notably Bloomberg, Washington post, USA Today, Food and Wine, Washington CNBC and Forbes among others. The company performance has also been good and has received thousands of positive reviews on the internet and food magazines.




Sweetgreen has revolutionized the food industry in the United States. For just a few years it has been in operation, the company has managed to get national acknowledgment and be among the leaders in the industry. Three college mates who never thought it would ever get that far founded it.