The days of heading down to the local high end store to purchase high end clothing has passed. Now there are more stores focused on reverse showroom instead of actual stores. The reverse showroom technique has become popular as the need for stores has decreased. The notion of maintaining a website is far cheaper than paying for rental space and employees for the stores. The cost of a website is much more affordable and with many people choosing to visit virtual stores instead of shopping locally, there are more brands out there to choose from. One of the brands that is choosing to use the reverse showroom technique to be successful is Fabletics.
Fabletics is proving that Amazon may not be the only contender for athletic wear. Most people who shop for certain things do so on Amazon. They are leading the way in the e-commerce world of marketing.
Fabletics is not only focusing on the reverse showroom technique to be successful, they are also using a membership forum to sell their items. The membership fee is paid monthly based on the tier level you want. The spokeperson who stands in front of the brand is Kate Hudson. She has been a successful actress for many years and now she is a successful business woman. Before she dipped her hand in the business world, Kate had no prior interest in business.
Fabletics members are introduced to the brand when first taking a lifestyle quiz. This quiz will ask the members a number of questions which will be used to help plan the styles of athletic wear that would be good for each member. For shoppers, this almost allows for them to have their own personal shoppers or assistants.
Once you have taken the lifestyle quiz, the members will be directed to choose their favorite styles. The styles are then saved and each month when you receive your shipment of athletic wear, you will receive a style of your choice. If at any point you receive a style that you don’t like, simply return it for another choice and if you feel the need to skip a month, just let them know and they will hold off on a shipment.
Each month that you are a member, you will receive a new work out outfit. All of the choices that you are presented with are outfits that Kate Hudson has helped to design. She has maintained a firm role within the company since the first day.