Women, especially, love shopping for fashion online for several reasons. E-commerce is always up on the latest trends, the variety is huge and available most of the time, the pricing can be ideal, and everything is quick and convenient to order.
Businessman Don Ressler is well aware of the online start-up possibilities and how to create a memorable brand. He’s been succeeding where others have failed for a number of years now. The savvy entrepreneur sold his own company, FitnessHeaven.com to Intermix in 2001. Don Ressler’s venture had led him to generate more than $1 billion in sales and raise more than $100 million in capital for various e-commerce companies.
You could say that Adam Goldenberg was also born with an entrepreneurial spirit, because at the young age of 16, he established Gamer’s Alliance Inc., an advertising network of gaming sites. Founded in 1997, the venture was later bought by Intermix Media, the parent company of MySpace.
Today, Don Ressler and partner Adam Goldenberg are impressive veterans at launching online brands. Resselr and Goldenberg founded JustFab, the fashion retailer that sells women’s shoes, handbags, denim, sunglasses and jewelry. The company is based on a subscription service, where shoppers become VIP members to get in on the great deals. Members enjoy receiving member-only pricing on all trendy, full-priced styles. When a shopper joins as a VIP, they get 20% off their first item and free shipping.
Today, the JustFab umbrella is proud of their more than 10 million subscription members worldwide. The in-house design takes place at the company’s spacious Los Angeles headquarters. From sketch to production, each finished item is borne out of their offices. Style categories are divided into five fashion boutique types: Trendsetter, Femme Nouveau, Bombshell, Modern Classic and Girl Next Door. It also doesn’t hurt that popular celebrities like Emily Blunt, Amy Smart and Ariel Winter are often photographed on the red carpet in JustFab shoes and purses.
Don Ressler and Adam Goldenberg also co-founded Fabletics with actress Kate Hudson in 2013. The brand focuses on women’s active wear like yoga pants, cropped tops, swimsuits, leggings, tanks and dresses. It, too, works on a subscription service where personalized shopping is key.
Fabletics is doing so well, that the Ressler, Goldenberg and Hudson, business partners plan on opening up to 100 Fabletics brick and mortar stores in the next five years. That way, women can purchase work-out gear online or in person.
See Don Ressler on perezhilton.com