Doe Deere Is An Example Of How To Succeed In The Creation Of A Business

There is a lot to consider before you create your own business. You have to consider your finances, your plans to make your business successful, and the passions you will need to propel your business forward. An excellent approach is to consider how the successful owner of a business got started. Lime Crime’s Doe Deere is an amazing example. Doe Deere took her passion for amazing cosmetics and turned it into an incredibly popular line.


Doe Deere is the creator of Lime Crime and her vivid colors, bright hues, and lack of animal cruelty has turned her into a success story. As her popularity continues to grow she creates new lines of fabulous lipsticks, eye shadows, and nail polish. Her original line began in 2004 and can teach the importance of a good mind for business, creative ideas, and the power of true passion. Doe Deere is capable of providing the inspiration to help anyone in the creation of a new business venture. Learn more:


Although most new businesses are not the result of passion it has enough force to bring your ideas to life. Doe Deere’s passions have always been an integral part of her business but it is still a good idea to make sure your passion has a place in the markets current trends. This is best accomplished by formulating a solid business plan. Every detail must be addressed and never take the leap until your are certain everything is in place. Your business plan is what you need to get financial assistance because your financier will want to be sure your business has merit before investing. Put your plans on paper and use separate sections for different ideas so your plan is clear. Learn more:


Consider the amount of time, funding, and determination it will take for your plan to become successful. If you are not willing to do a lot of hard work, put in long days, and make a limited amount of money, you are not ready to begin your own business. The rewards will come but it will take time. The difference between a success and a failure are your ideas, market trends, passions, and financing. Learn more:


Most people recognize Doe Deere. Her face has become the definition of Lime Crime although there is a lot more to her than a brush for cosmetics and a pretty face. Self-Made magazine has recognized her as one of the most inspirational of all female entrepreneurs. Her success comes from her unique sense of style, her passion for bright and vivid colors, he innate understanding of her audience and the current trends, and a lot of hard work. Learn more:


Lime Crime: Doe Deere’s Journey to Success

Discovering Doe
If you haven’t learned about Doe Deere and her fabulous line of cosmetics, it’s time you’ve heard the buzz. Doe Deere is a successful businesswoman, founder and creator of Lime Crime, and an inspiration to us all. She was recently featured in article, where she talks about her inspirations, strategies and love for the company she created in 2008. Lime Crime is a unique brand of makeup, that features bold and vivid colored cosmetics. The colors are original, bright and make a statement.

Lime Crime: The Beginning
The idea originated when Doe realized that not only was she passionate about color and cosmetics but she noticed that the cosmetics industry was lacking vivid color. When Doe launched the company, she started out with eBay. She had no expectations, but the brand quickly took off and she had to expand almost immediately. Lime Crime came from her favorite color, lime green and she used the word “crime” as if to state the colors are so bright, they should be illegal. The name clearly stuck, and she found great success with her unique collection with a plethora of fans, or as Doe refers to them, “Unicorns.”

About Doe
Doe was born and raised in Russia, and came to the states as a teenager. She knew that she would be using her entrepreneurial skills one way or another, but didn’t expect her love of makeup to turn into a huge business that she would be in complete control over. What does a day in the life of Doe look like? Well, Doe is always busy brainstorming and strategizing with her teams to come up with new shades and ideas for the best cosmetics. She works hard to make sure her products are ideal for her fans, and she even works in the lab, testing products on herself before putting them in the collection. She is not your typical CEO- she is very hands on, respectful and hardworking.

Why America Loves Lime Crime
One thing to notice about Doe Deere in her line is that she is the perfect spokesmodel. She inspires the fans to self express with confidence, which is a huge part of why she came up with Lime Crime in the first place. At a time when color was absent from the makeup industry, Doe found that it was a necessity to help women express themselves with color. She doesn’t believe that makeup should only conceal, but it should show others who you are. You won’t be disappointed in the originality of Lime Crime and their products. It’s time to show that confidence!

Learn more:

Follow Doe Deere on Twitter @doedeere

Helane Morrison Is Ready For Anything

Hopefully, no one ever finds themselves in a situation where they need to be in front of a judge or in a court room. It is an incredibly scary experience and one that can cause a lot of stress and anxiety. However, sometimes when you have been wronged or something has not gone your way, you need to step up to the plate and do what is right and you need to hire an attorney. You have exhausted all of your options and you have done all that you can think of in the hopes of resolving the situation on your own. However, that has not gone your way.


If you are lucky, hopefully you can get Helane Morrison, the Managing Director, General Counsel, and Chief Compliance Officer of Hall Capital Partners LLC. Simply put, she is the best in the business and she is going to win the case. That might sound like overconfidence, but it is the truth. This is a woman that has worked her way up, paid her dues, and knows her way around the courtroom. She is the type of individual that one wants on their side. She used to be a clerk for Supreme Court Justice Harry Blackmun. What also separates her from everyone else is her level of intelligence. Not only does she have a degree in law but also in journalism.


Not only has she taken the time to learn about the law but also journalism. Education and experience are what you get when you have Helane Morrison. As detailed on their website, Helane L. Morrison – Corporate – Hall Capital Partners, she has worked in a laundry list of places and gained wonderful experience that comes in handy whenever she needs it. She was previously at San Francisco law firm Howard, Rice, Nemerovski, Canady, Falk & Rabkin from 1986 to 1996 and made partner in 1991, according to her biography. It goes to show that wherever she goes, it does not take her long to make an impact and that impact is a powerful one.


It is the same type of impact she has in the courtroom. That is where she feels as though she truly excels and feels at home. She has your back and that is the type of environment and atmosphere where you truly need someone that has your back and is on your side. She also has a way of explaining things to her clients that make total and complete sense.