Lime Crime: Doe Deere’s Journey to Success

Discovering Doe
If you haven’t learned about Doe Deere and her fabulous line of cosmetics, it’s time you’ve heard the buzz. Doe Deere is a successful businesswoman, founder and creator of Lime Crime, and an inspiration to us all. She was recently featured in article, where she talks about her inspirations, strategies and love for the company she created in 2008. Lime Crime is a unique brand of makeup, that features bold and vivid colored cosmetics. The colors are original, bright and make a statement.

Lime Crime: The Beginning
The idea originated when Doe realized that not only was she passionate about color and cosmetics but she noticed that the cosmetics industry was lacking vivid color. When Doe launched the company, she started out with eBay. She had no expectations, but the brand quickly took off and she had to expand almost immediately. Lime Crime came from her favorite color, lime green and she used the word “crime” as if to state the colors are so bright, they should be illegal. The name clearly stuck, and she found great success with her unique collection with a plethora of fans, or as Doe refers to them, “Unicorns.”

About Doe
Doe was born and raised in Russia, and came to the states as a teenager. She knew that she would be using her entrepreneurial skills one way or another, but didn’t expect her love of makeup to turn into a huge business that she would be in complete control over. What does a day in the life of Doe look like? Well, Doe is always busy brainstorming and strategizing with her teams to come up with new shades and ideas for the best cosmetics. She works hard to make sure her products are ideal for her fans, and she even works in the lab, testing products on herself before putting them in the collection. She is not your typical CEO- she is very hands on, respectful and hardworking.

Why America Loves Lime Crime
One thing to notice about Doe Deere in her line is that she is the perfect spokesmodel. She inspires the fans to self express with confidence, which is a huge part of why she came up with Lime Crime in the first place. At a time when color was absent from the makeup industry, Doe found that it was a necessity to help women express themselves with color. She doesn’t believe that makeup should only conceal, but it should show others who you are. You won’t be disappointed in the originality of Lime Crime and their products. It’s time to show that confidence!

Learn more:

Follow Doe Deere on Twitter @doedeere

Helane Morrison Is Ready For Anything

Hopefully, no one ever finds themselves in a situation where they need to be in front of a judge or in a court room. It is an incredibly scary experience and one that can cause a lot of stress and anxiety. However, sometimes when you have been wronged or something has not gone your way, you need to step up to the plate and do what is right and you need to hire an attorney. You have exhausted all of your options and you have done all that you can think of in the hopes of resolving the situation on your own. However, that has not gone your way.


If you are lucky, hopefully you can get Helane Morrison, the Managing Director, General Counsel, and Chief Compliance Officer of Hall Capital Partners LLC. Simply put, she is the best in the business and she is going to win the case. That might sound like overconfidence, but it is the truth. This is a woman that has worked her way up, paid her dues, and knows her way around the courtroom. She is the type of individual that one wants on their side. She used to be a clerk for Supreme Court Justice Harry Blackmun. What also separates her from everyone else is her level of intelligence. Not only does she have a degree in law but also in journalism.


Not only has she taken the time to learn about the law but also journalism. Education and experience are what you get when you have Helane Morrison. As detailed on their website, Helane L. Morrison – Corporate – Hall Capital Partners, she has worked in a laundry list of places and gained wonderful experience that comes in handy whenever she needs it. She was previously at San Francisco law firm Howard, Rice, Nemerovski, Canady, Falk & Rabkin from 1986 to 1996 and made partner in 1991, according to her biography. It goes to show that wherever she goes, it does not take her long to make an impact and that impact is a powerful one.


It is the same type of impact she has in the courtroom. That is where she feels as though she truly excels and feels at home. She has your back and that is the type of environment and atmosphere where you truly need someone that has your back and is on your side. She also has a way of explaining things to her clients that make total and complete sense.